Whether you’ve just created a start-up company or you’re an established business looking to expand, there are tricks to advertising a home-based business that differ from traditional marketing techniques. Have you started thinking “How should I advertise my business?”
Ready to spread the word about your services?
5 Ways to Advertise Your Home-based Business
1: Know Your Demographic
Who are you hoping to draw to your business? Instead of throwing a wide net with your media campaign, target those chosen groups specifically. For example, if you offer professional career services, advertise at local colleges and claim a table at their job fairs. If you provide legal services for seniors, your card should be on the billboard of every assisted living facility in the county.
2: Send Out Press Releases
City newspapers love hearing about local businesses, especially if you’re doing something for the community, like sponsoring a charity walk or buying new equipment for the Little League team. Press releases to local papers and news outlets are great way to establish your presence among your neighbors and raise your brand awareness, so don’t be shy about contacting advertisers and asking for space in their next issue.
3: Create A Mailing List
This can be achieved online or through physical flyers in the mail; the important thing isn’t necessarily the delivery method, but the regularity. You don’t want potential customers to ever forget about your business. When the day comes that they require your type of service, you want your name to pop into their heads. Want to learn more about how to create a dynamite email list?
4: Improve Your Conversational Skills
Every phone call should turn into a new client, including those who only misdialed. If you aren’t confident in your elevator pitch, there are professionals who can train you in the art of selling yourself. For example, if you specialize in veterinary care or animal services, marketing advisers like Petmarketing can record your calls and then offer pointed, industry-relevant tips for improving your demeanor and retaining more customers.
Take a look at the book, Successful Cold Call Selling for some proven techniques to use.
5: Be Your Own Billboard
Once you have created your brand, it is time to let promotional items help do your marketing. Hand out customized pens at your next business mixer; offer logo-branded water bottles to runners at the city marathon.
Have signs or decals made for your car with your business logo and contact details. If you build it, and advertise it well, they will come.
Create tshirts around your brand. Funny tshirts always sell well; add your logo and give them out at your promotional events.
These are just a few ways you might consider when deciding how to advertise your home-based business. The key to success is gaining a foothold in your community, so start mailing those fliers and ordering those personalized coffee mugs. You want everyone in the city to know your name and what you can do.
Marlena writes on small business and entrepreneurship. Information Credit PetMarketing.net by 123Postcards.
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