There are actually a lot of ways to make money from your website. Below are just 6 to get you thinking of some of your options. Making money with a website only requires very little initial investment.
1. Affiliate marketing
Affiliate marketing is a very popular practice on the internet. Under this affiliate marketing system, there is a merchant that is willing to let other people or the affiliates sell directly or indirectly its products and services in exchange for a commission. This type of advertising is also called CPA (cost per action) or CPL (cost per lead) based. The affiliates can send potential customers to the merchant through several tools like banners, text links, or product reviews.
2. Direct Banner Advertising
One of the most lucrative monetization methods is selling your own advertising space. The most popular banner formats on the web are the 728×90 leaderboard, the 120×600 skyscraper, the 300×250 rectangle, and the 125×125 button. In order to succeed in this kind of advertising, you need to spend time managing the sale process, the banners, and the payments and you need to have a big audience to get qualified advertisers.
3. Monetization Widgets
Widgets that let you monetize your website are the latest trend on the web. Widgetbucks and SmartLinks are some of the examples. Monetization widgets work as web widgets which make it easier for the user to plug and play the service on its website. Some of the monetization widgets work under a PPC scheme, others behave like text link ads, and others leverage affiliate links.
4. RSS Feed Ads
Website owners are now starting to find ways to monetize this new content distribution channel because of the quick adoption of the RSS technology by millions of Internet users.
5. PPC Advertising Networks
How you profit from PPC advertising depends on the general traffic levels of the website and on the click-through rate (CTR) and cost per click (CPC). The CTR depends largely on the design of the website while the CPC, on the other hand, depends on the niche of the website. Examples of profitable niches are mortgages, financial products, and college education which could reach a couple of dollars per click. On the other hand, tech-related topics tend to receive a smaller CPC which could sometimes be as low as a couple of cents per click.
The source of the traffic can also affect the overall CTR rate. Organic traffic or the one that comes from search engines tends to perform well because visitors are already looking for something and, in effect, they tend to click on ads more often than visitors who are not looking for something in particular. On the other hand, social media traffic tends to perform low CTRs because visitors just ignore ads.
6. Sell a product.
The number one way to make money is through selling a product. With the advent of new technology, selling a product is also made possible online. Selling a product online is also the most profitable because you can sell any product you can think of and you have control over everything.