SEO copywriting involves writing to help your content rank better in the search engines. In this article we will be discussing a few effective tips that will help you a great deal with your SEO campaign.
To avoid looking like a spammer, aim at maintaining a high content to code ratio. How do you maintain your ratio? The ratio is determined by how much text there is on your site to how much code there is.
If you want to find out the exact content to code ratio, it’s available in your webpage’s source code. A good ratio will show you have more content than code on your page. Search engines look favorably on this ratio when ranking your site.
It will help a little bit to bold your main keyword phrase in the first paragraph of the content. Not only will it attract the reader’s attention, but you’ll pick-up some more SEO points – not many, but it all helps. It gives out an impression that you’re stressing on that one word because it’s important. It will also serve to act as a hook, of sorts – maybe not terribly powerful but it will help. You’ll gain a couple, or one, positive SEO points by doing that so it will of course help you. Just remember that the content you write has to go well with your prospects/readers/visitors and at the same time help the search engines in ranking your site better.
Maybe you’ve seen image captions on some websites, and they are simply used to describe the image content. You really should think about making use of these kinds of image captions. As you can guess, there are SEO reasons and Google does read them. These image captions are yet another kind of on-page factor used for SEO. So you’ll optimize these captions with a main or secondary keyword phrase. So, ok – take these SEO tips and be sure to use them on all your websites. But do keep in mind that you should never stuff your keywords anywhere, Google is heavy on that one. You’ll be fine with everything – think positive, dude.
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