With the advent of the digital age, labor markets of various industries have seen continuous turmoil. Print publishers have lost sales due to the e-book, traditional advertisers have lost business to those specializing in digital, and record labels continue to see diminishing returns on the compact disc. In addition to the new industries that have emerged over the past 10 years, the recession has had a large impact on both employment levels and work culture. In addition to the downsizing of employees, downsizing of office space has also been a regular occurrence.
While many members of generation Y have been able to easily adapt, using skills such as coding and web design, Baby Boomers and Generation Xers are just beginning to join the work-from-home workforce. If you’re interested in working from home but have no idea where to start, this article will help you to understand some of the opportunities available. While we are only focusing on a few of today’s common work-from-home jobs, there are many more to be discovered.
So what jobs are people doing from home? One of the most common, if not THE most common, work-from-home tasks is content writing. Content writing comes in many different forms and requires various levels of writing ability. One type of content writing is product description writing. Businesses that sell products online rely on having high search results for their products, and one of the requirements for high search results is to have unique, on-page text on each product page. In addition to writing product descriptions, many webmasters need writers to create compelling, unique content to be used as ‘linkbait.’ Linkbait is content that is created for the purpose of earning links back to the website that authored the content, and is generally a more financially rewarding endeavor because of the research and high level of writing required.
Another very common work-from-home that provides a lot of work-from-home opportunity is SEO, or Search Engine Optimization. SEO is the practice of optimizing webpages for relevant search results, and involves many different tasks. First and foremost, an SEO needs to be able to conduct some level of business/industry research. If you’re selling gift bags for birthday parties, you should also research and find out what other people are calling your product, such as ‘party favors.’ SEOs must be able to perform keyword research to identify what consumers are searching for,and must understand a webpage’s technical requirements for ranking highly in search. In addition to the research and technical knowledge required, SEOs must also be able to write content for a webpage without targeting too many keywords on a single page. While there is still not a terrible amount of formal training for SEO, there are countless online resources that can be utilized for free.
You now have an idea of what some savvy workers are doing to earn more money from home. Stay tuned to learn more about where you might find these jobs and what someone working from home (in these fields of work) might expect.
George Fox is the marketing manager for www.superheroden.com , an online retailer focused on selling licensed apparel and merchandise.