Blogs were introduced for the purpose of putting down thoughts or sharing opinions on certain topics. They gradually evolved to an extent where the business-minded people started exploring options of making money by maintaining blogs. This sure is a smart and effective way to earn some extra bucks, if not a steady income.
For those who are interested to take blogging to a level of making business, below are the strategies you should consider:
Advertising: This, supposedly, is the most common way of leveraging your blog to make business. If you are capable of making your blog known and well-received, there is an opportunity for you to allot some space within it for advertisements.
With the help of services like Blogads and AdSense, bloggers can utilize ad programs to make money. AdSense even allows you to select several ads that relate to the content of your blog. It then pays you based on the number of readers who click on the ads to access detailed information. Blogads, on the other hand, acts like a mediator between the bloggers and advertisers.
Selling products for others: There are some affiliate programs that allow your blogs to serve as a link between the readers and certain websites offering some products and services. For example, the mention of the word ‘book’ anywhere in a blog provides a link that leads to the website through which book reviews can be obtained. On every click, the blogger gets paid for providing this service. Amazon is one such popular site which offers instant opinion or reviews at the mention of a certain keyword on its website.
Blog hosting: You can also earn some money with your blogs by offering a technical service such as blog hosting. A blog hosting service helps other people in setting up their blogs. TypePad, for example, is a blog hosting service provider that hosts blogs and provides certain features to improve them too.
Marketing your services: Pick a particular product, or service and you can write articles that demonstrate your abilities and opinions on the ongoing issues pertaining to that product or service. If the news spreads and is accepted by your clients, you can make good money from it.
Strengthen your relationship with existing customers: Rather than devising ways to acquire new customers, you should communicate regularly with existing clients so that they can provide you with steady business. This will make your readers show more interest in you and they will look for more beneficial content from you.
After getting your blog ready, the next major step will be to gain mass audience. This is only possible through active promotion. You can mention about your blogs in emails, web pages and news items. There are some online competitions which can fetch you recognition if you win them. Marketing blogs are different than personal blogs and need to be promoted heavily to create good business out of them.
Grace is associated with Godot Media, an article writing service provider. Her interests lie in writing about internet marketing and SEO. Grace is also a skilled copywriter.