Whether you have a online store or an blogging website, building an email list for your small business is one of the best ways to find potential customers. If you have a product to sell, make use of this list no matter what size it is!
Keep These Tips in Mind When Building Your List
- Offer a reason to sign up. You could offer a newsletter subscription or an opportunity to download a step by step guide you have written. You could even just offer email updates to keep prospects notified of special offers or events. These options are a good way to build your mailing list and gain customers.
- Display your opt-in form on every page of your website. Make it easy to access and simple to complete. Link it on your website, your social media sites, your blog and your email signature. A narrow box across the top will work well and not take up much room. Use Mailchimp to start – you can gather 2000 names before you need to begin paying for a plan.
- Use your blog and social media networks to send people to your opt-ins. Visitors to your site are YOUR audience! They should be your primary targets when building your marketing list. Link from your blog to other areas of your website, post links to your sign-up page on your Facebook page and Tweet about it to your followers.
- Be aware of data privacy and CAN-SPAM laws. Make sure that your website is GDPR compliant! Read these links to learn more about the laws that need to be followed.
Things You Shouldn’t Do!
Don’t pay for a subscriber list ever. This includes magazine subscriber lists and association member lists. This is a no no! And it’s definitely NOT the way to build a worthy list! You want to be able to eventually sell products to the people who sign up. Give them great content and a great optin and let them sign up themselves.
Don’t bother buying banner ads on another website. This is great for big brand awareness but not so good for small business building.
It’s important to realize that as soon as you build your website, you should start using an email list. You may not think you need it in the beginning, but you may be surprised at how many people could sign up for your list. Once you do get people on the list, send out regular emails with promotions, new product notifications and new blog posts.
Emails and newsletters are a great way to keep in touch with the people who are interested in your product.
Want to read more about the importance of building a killer eMail List?