Twitter is a very popular Social Networking website, and at the same time, it is also a very effective tool in boosting one’s online business. For many business owners, they would usually ask, can Twitter really help my business or is it just a complete waste of my time? If you have wondered the same, you can get the answer right now because Twitter is actually useful and helpful if you want your business to be known.
Before discussing how Twitter could help your business grow, it is necessary to fully understand what Twitter is. Twitter is an instant messaging tool made available to Internet users. This tool is also referred to as a micro-blogging platform, which is very helpful for the usual individuals and online business owners. Here is interesting information that you need to know. According to reports, there are 5-10 thousand individuals would join Twitter every day. That is certainly a lot of opportunity for business owners.
Now, why do many high profile people and icons utilize Twitter? For one famous business founder, John Jantsch of Duct Tape Marketing, the 3 advantages of Twitter for him include the following:
I get excellent insight when I ask questions, I get traffic to my website and my Twitter followers would spread my thoughts to different and new places. Another example is Brian Clark who owns Copyblogger, saying that Twitter is a great way to see what people are telling about your company, products or services.
You are now knowledgeable about Twitter, so it is time to discuss the effective ways on how Twitter could help you grow your business. This part is where it gets truly interesting because many people are doing the same innovative ways with Twitter to help them with their business.
Here are some practical ways Twitter can your business succeed and reach its goals:
1. The Twitter Plan– It is necessary to come up with a strategic Twitter plan if you want to see a huge boost in your business. According to Cindy King, an International Sales Specialist, following the right people on Twitter is the key to success of your business. Be mindful that there are people who are gifted in building relationships on Twitter, so they could do the tasks in your behalf, which is convenient and beneficial in your part. King was able to come up with a strategic twitter marketing plan and entered in 6 weeks’ worth of tweets, at least 5 tweets per day utilizing TweetLater.
2. Getting in Front of High Profile People– Terri Rylander, B2B Copywriter applied a different approach. She was very doubtful of Twitter at first, thinking that Twitter is not very useful, since users would send out messages about the size of text message. However, she came across with a friend in her business industry that is using Twitter and asked Rylander to follow her on Twitter. This where she discovered that Twitter is an effective business tool. Eventually, she joined Twitter and started to interact with other people and future prospects.
3. Getting Traffic and Leads– According to the Vice President of Marketing at BreakingPoint company, Twitter has replaced their PR agency because a huge percentage of their twitter followers are analysts and press. One writer for ZDNet wrote an article about their company and was posted in twitter. It results to a huge spike in web traffic and they got a deal with a major service provider. Mike Damphousse of Green Leads said that the Twitter is new to them, but in just a short span of time, they experienced increase in all sorts of web traffic. They truly found a very valuable partner relationship with Twitter.
Some tools to use to help your Twitter experience:
1. TwitterFox– This is a Firefox web browser plugin that will allow you to view tweets within your web browser. There is no need to visit Twitter most of the time because this tool is very handy.
2. TweetLater– This tool allows users to schedule tweets just like scheduling emails. This is a powerful feature to receive email digests of keyword activity in the the Tweetosphere.
3. Ping.fm– If you have Facebook or LinkedIn, this website would allow you to post updates in your social media sites in just one easy step.
4. Facebook– If you have Facebook, you can allow your Twitter updates to show directly in your Facebook status.
Twitter is remarkably powerful and helpful in growing your business. If you want to improve your business, start utilizing Twitter today.
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